I continue to learn how to market books by talking to other authors and attending conferences. Readers need a quick way to click on a short link and access your book. The solution is a site like Bitly.
How does it work? Go to Amazon, Nook Books, your publisher’s site or any other place on the internet that sells your book. Find the exact page where your book is listed. Then copy the long URL at the top of that page. Paste it in Bitly and enter the long link where the website will give you a short link. Use it in tweets, on Facebook, or any other social media where you market your books. You can even customize your short links so they are easy to remember.
How does this help sell books? All the customer who reads your tweets, etc. has to do is click on the link to immediately be transported to the purchase place. Quick and easy for everyone.